Community Gamification
Spaces for deeper community engagement ● Condé Nast
Problem
Finding ways to increase user engagement beyond passive interactions, ensuring that content remained relevant and fostering deeper community connections.
Insight
Gamification isn’t just about play, it’s about incentivising actions. Low-effort engagement tools, like emoji reactions and polls, lower the barrier to participation, while structured community spaces create a reason for users to return.
Solution
Condé Clubs & Societies; community hubs within My Condé that gamify engagement through discussions, challenges, and exclusive content. These spaces extend content longevity and build habitual user interaction, with potential expansion into tentpole event-driven societies.
