Vogue Runway's Fashion Show Collection Pages are dedicated sections that showcase runway images, reviews, and brand information for each fashion show. They serve as a key destination for audiences to explore seasonal collections and Vogue’s editorial perspective on fashion.
Despite this, these pages lacked clarity, context, and discoverability. Users could access fashion show images elsewhere for free, but Vogue’s unique value, editorial opinion and cultural perspective, was not immediately visible.
Collection page pre-redesign
The redesigned Fashion Show Collection Pages highlight Vogue’s editorial value, and make exploration intuitive by:
Placing editorial teasers above the paywall, linking directly to Editor Reviews alongside images to showcase Vogue’s voice.
Adding designer name tags to credit creators and connect users to the designers’ work.
Improving sub-navigation with clear links to galleries and brand pages for discoverability.
The updated design clarified content and emphasised Vogue’s editorial perspective. The pages drove higher traffic, engagement, and subscription growth, transforming static galleries into editorial-rich destinations that allowed users to fully explore collections and connect with Vogue’s cultural authority ●
The redesigned Fashion Show Collection Pages highlight Vogue’s editorial value, and make exploration intuitive by:
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MB → The Collection Page
Max Barker → Project name
MB → The Collection Page
MB → The Collection Page
Vogue Runway's Fashion Show Collection Pages are dedicated sections that showcase runway images, reviews, and brand information for each fashion show. They serve as a key destination for audiences to explore seasonal collections and Vogue’s editorial perspective on fashion.
Despite this, these pages lacked clarity, context, and discoverability. Users could access fashion show images elsewhere for free, but Vogue’s unique value, editorial opinion and cultural perspective, was not immediately visible.